Black Friday tips for Australian mums
Australian mum Kylie Stamm is relying on Black Friday sales to defy the cost of living crisis this Christmas. See the best early releases.
Retailers around the world are stocking up on Black Friday and Cyber Monday sales next week. According to e-commerce platform provider Shopify, higher costs of living are expected to do little to suppress shopper demand. Last year, shoppers spent $7.5 billion through Shopify brands. This year, new research indicates that 63% of these customers expect to spend the same amount or more than they did last year. Despite the desire to spend on retail, difficult economic conditions remain on the minds of shoppers, with more than 75% saying they have cut back on spending. on everyday spending and were looking to Black Friday and Cyber Monday as a way to ease the financial burden of Christmas.
A survey of 1,000 Australian consumers commissioned by business management platform MYOB shows that 75 per cent of us plan to shop during Black Friday sales this year, representing a 13 per cent increase since 2022.
With cost of living pressures rising as summer approaches, Australians are also feeling the financial strain in the lead up to Christmas.
“I’ve been putting money aside for Christmas for a while now. Shopping during Black Friday saves a lot. It’s definitely worth the wait.” says Sydney mother of two Kylie Stamm, 24.
Amazon’s best Black Friday deals
Best early black friday deals
The best Black Friday TV deals
Best Dyson Black Friday offers
The best Black Friday headphones and earphones deals
More than half of people surveyed are relying on Black Friday sales to save money on Christmas shopping, with 52 per cent saying they are worried about managing a budget for the festive season this year.
“Between interest rates, groceries, bills and a general increase in costs, consumers are looking to stretch their dollars this Christmas with discounted gift options,” says Emma Fawcett, managing director of MYOB.
The survey found that 50 per cent of people are reducing their energy consumption or cutting essential spending in order to avoid financial pressure, with 67 per cent saying they would cut non-essential spending.
“I cut back on everything myself and spread out all my purchases little by little so I could afford them. I’ve been more conscious of grocery wisdom, and buy nappies and wipes online in bulk so they’re cheaper in the long run,” Ms Stam said.
“My partner and I both have large families, so we’ll probably spend a few thousand between now and Christmas. Cost of living pressures have certainly put us under the hammer this year. Black Friday is our chance to get what we need for a fraction of the price,” she said.
The MYOB survey revealed that price is the top consideration in buying gifts for 68 per cent of respondents.
Other research by Roy Morgan showed that most Christmas shopping still happens in stores, but just over a third (36%) now takes place online.
Black Friday sales are expected to provide retailers with a major financial boost, with Australians expected to spend around $66.8 billion from November until Christmas Eve.
According to Roy Morgan, $6.36 billion is expected to be spent during the four-day Black Friday to Cyber Monday weekend alone (November 24-27), representing a 0.6 percent increase since last year.
“Black Friday and the end-of-year festive season are vital to the revenues of many small businesses across the country. Consumers are feeling the pinch, but if retailers offer quality products and attractive deals, they will look to shop local and support Australian businesses,” Ms Fawcett said. .
(tags for translation)Kaylee Stam