When it’s hot outside, the last thing most people think about is a puffy jacket.
But the weird new coat promises to keep you cool, thanks to a beer-powered cooling system.
Tiger Beer has teamed up with fashion designer Izzy Du to create an unusual puffer jacket, which was unveiled ahead of Paris Fashion Week.
“Making the spray for summer is an outward expression of how refreshing and cool it feels to drink Tiger Brew,” Ms. Do said.
“It started with the feeling of opening a can of cold beer, playing with the Tiger Beer colours, before bringing the aerosol aesthetics to a new function.”
When it’s hot outside, the last thing most people think about is a puffy jacket. But the weird new coat promises to keep you cool, thanks to a beer-powered cooling system
On the surface, the Tiger Summer Puffer Jacket looks like a fairly ordinary jacket, with bright orange insulating overlays.
However, what you can’t see from the outside is a network of plastic pipes hidden inside.
These tubes are filled with water, which is cooled with cold beer, before being pumped around a riser.
The tubes contact key points where the arteries are closest to the skin, cooling the body by up to 10%. 5 degrees Celsius, according to Tiger.
“Inspired by the same technology that keeps astronauts cool in extreme temperatures, we experimented with a variety of cooling system designs, each of which makes the jacket more effective at keeping the wearer cool for as long as possible,” said Masashi Kawamura, Chief Technology Officer at Whatever. . Co., the creative studio that designed the technology.
“We tested different pipe placements, pipe materials, water tank designs and electronic wiring before landing on the final mechanism.
“We also had a trial run where the jacket got too cold to wear, and we had to adjust it to get to the right temperature.”
On the surface, the Tiger Summer Puffer Jacket looks like a fairly ordinary jacket, with bright orange insulating overlays
What you can’t see from the outside is a network of plastic pipes hidden inside. These tubes are filled with water, which is cooled with cold beer, before being pumped around a riser
The futuristic coat will be shown during Paris Fashion Week, although it is still unclear when or if it will go on sale.
MailOnline has contacted Tiger for more information.
This isn’t the first strange coat to make headlines in recent months.
Last March, a bedding company designed a coat made of quilts, which extend from shoulder to ankle.
Joan Johnston, co-inventor of the duvet coat, Coaroon, which takes its name from the Scottish word ‘coorie’, meaning to embrace, said: ‘A lot of people enjoy a duvet day, cuddling up on the sofa, but then they feel cold again when you have to get up to go to the bathroom or the kitchen. .
“So we wanted people to be able to stay warm, as if they were still wearing the duvet, even though this garment is carefully designed with style in mind.”
The futuristic coat will be shown during Paris Fashion Week, although it is still unclear when or if it will go on sale.
